Article marketing is a great way to drive interest to your website. It provides quality links and free traffic.    If you put the time in, you will be rewarded. Articles have many benefits but you need to include several elements to increase your success.

The article sites will increase your SEO and authority ranking. Driving traffic to your blog or trying to get traffic to a landing page are all possible with the correct article. If done correctly, your article can land on the front page of Google rankings courtesy of the article directory. All that with the simple effort of writing about your site.

First, the basic rules of article marketing. The material must be original. Do not try and pass of duplicate content. Rewriting an article is not hard or time consuming. It must be at least 400 words long. It must be written in a program like notepad. Microsoft word will cause errors and they will not accept it in that format. The title must be clear and direct.

Now that you have the basics, we can tackle the elements of good article marketing. These are not the only elements but if you can master these your success rate will increase. .

•    Keywords and Keyword Research.

Do some simple keyword research on your topic. Don’t just throw an article together about making money online. Try to find the good traffic words with less competition. It will be much easier to hit the front page in the long tail .It may mean writing more articles but the effort will be well worth it.Include the keywords in your title. Try and make the title captivating but still using your keywords.

•     Keyword Density

Now it’s time to include variations of your keyword in the article content. Go back to the keyword research and include phrases on your list. Fit it in to the flow of the article. Don’t just stuff the words in there. But be aware of the density. The goal is to cover as much ground as you can and give the search engines enough evidence that your article is a reference. .

•     Good Article Content

The article must provide a service to the reader. Answer a question a potential visitor might have about the topic. Be specific with possible solutions. Create information resources. Use bullet lists or comparison articles. The key is good relevant content. You are baiting the customer. Give information and leave them wanting to know more about your subject and your view. Make the article friendly and relevant. Don’t just slap information on the paper. Answer the question why the reader should want more.

•    Linking to your destination

The author resource box is your golden chance. It provides your best opportunity to get the visitor to your site. Provide a link with your keywords and leave the reader wanting to get more information. It is your final chance to get their attention. Presell yourself to increase CTR and the reader will follow the link.