Viral marketing offers several advantages to any business.

1) Easy of execution.

It can be as easy as sending emails, instant messaging, or using videos. Sending viral messages takes little time or labor.

2) Very Low Cost.

Traditional marketing involves large upfront costs. Using a viral is simple and self-replicating.

3) Target Based.

After the initial stage, the marketing virus replicates to very interested parties as popular nodes spread the word to trusted other parties. The stigma of advertising has been removed and replaced with a familiar tone among friends.

4) Rapid Response Rate.

Traffic can grow exponentially quickly if the target nodes are hit. It only takes a quick push and traffic can escalate. Digg and Stumbleupon are good examples.

5)Increase link popularity.

Visitors will link to your site. Search engines will escalate the value of your site. Free organic traffic will come to your site as a result.

6)Increase traffic.

It’s possible for traffic to rapidly increase as the message spreads. The best part it is free.

7)Builds brand recognition.

Getting your name in the marketplace is the name of the game. It builds authority points which will increase sales or results later on.

The classic example is Hotmail. It’s number of subscribers grew from zero to twelve million users in just 18 months.The company spent just $50,000 on advertising .Juno spent $20 million on traditional advertising and lost the email battle.